CrushGrind® has entered a co-operation with Sara Giversen, winner of MasterChef Denmark 2020. Sara will help CrushGrind® to inspire homechefs to cook with few good ingredients and lots of spices.
CrushGrind® proudly work with Mandala Organic on spice blends for the Danish market.
Mandala Organic is a Danish spice shop established in 2015. Mandala Organic is selling organic spices of highest quality. The organic spice blends are free from fillers, additives, dyes, fragrance enhancers, and anti-caking agents.
Based on the principles of the old mortar, CrushGrind® was developed to be more than just a pepper mill - established to create a better grinder than available on the market.
Through will, passion and a bit of nerdiness we invented the original ceramic mechanism - a revolution of traditional pepper mills enabling consumers to grind not only pepper, but also salt and all sorts of dried herbs and spices. Our invention made releasing the essential oils and full aromas from spices possible.
With our 1994 mill we offered a new and better way to adjust the grinder and an easier way to fill the spices.
Our mindset is characterized by our authentic story and eagerness to create better kitchen tools.
We aim to inspire our consumers and give them the best gastronomic experience - because we believe that everybody deserves one.
Ken Muff Lassen founded IDEAS Denmark A/S back in 1991.
Our company story is a true entrepreneur tale - with blood, sweat and tears.
It is the story of a business man who wanted to be self-employed again. In his 50's he decided to leave a successfull international carrier in one of the Worlds biggest and most successfull furniture retailers. He had a dream of developing a little "gismo" that could be sold in big quantities. That little gismo turned out to be CrushGrind® - the original ceramic mechanism™.
Eventhough this little gismo had superior functions, when comparing to salt- & pepper mills in the early 90'es, the route to success was a bumpy road. But Ken was not the type of person who gave up. On the contrary....