Most popular
Sustainable biocomposite
The Billund series is based on a bio-composite.
The material comes from a combination of wood cellulose fibres and the oils that are squeezed out of wood pulp when making paper.
The raw material can be traced back to sustainably managed forests and is actually "waste" from other industries.
We are proud to use a low carbon footprint alternative to traditional plastic that doesn't interfere with any food-production chain, unlike crop-based bio-materials.
Sustainable biocomposite
The Billund series is based on a bio-composite.
The material comes from a combination of wood cellulose fibres and the oils that are squeezed out of wood pulp when making paper.
The raw material can be traced back to sustainably managed forests and is actually "waste" from other industries.
We are proud to use a low carbon footprint alternative to traditional plastic that doesn't interfere with any food-production chain, unlike crop-based bio-materials.
Sustainable biocomposite
The Billund series is based on a bio-composite.
The material comes from a combination of wood cellulose fibres and the oils that are squeezed out of wood pulp when making paper.
The raw material can be traced back to sustainably managed forests and is actually "waste" from other industries.
We are proud to use a low carbon footprint alternative to traditional plastic that doesn't interfere with any food-production chain, unlike crop-based bio-materials.
CrushGrind® Brand Story
Brand Story
Think big and leave nothing to chance … has been a core part of our DNA since our founder, Ken Muff Lassen, initially birthed the company more than three decades ago. And it still is.
Today we are recognized as an experienced Danish design company focusing on spice grinders, kitchen tools and valued partnerships.
With a curious and international mindset, we engineer and market innovative spice grinders and kitchen tools. We aim to inspire consumer for the best gastronomic experience by using whole spices and high quality kitchen tools.
In all that we do and as a partner we think big. At the same time we have our eyes open, looking for new and better solutions, as well as we aspire to inspire customers and end-users. We truly believe that enabling others to create and grow is the most rewarding you can achieve in life – as well as in business.
Brand Story
Think big and leave nothing to chance … has been a core part of our DNA since our founder, Ken Muff Lassen, initially birthed the company more than three decades ago. And it still is.
Today we are recognized as an experienced Danish design company focusing on spice grinders, kitchen tools and valued partnerships.
With a curious and international mindset, we engineer and market innovative spice grinders and kitchen tools. We aim to inspire consumer for the best gastronomic experience by using whole spices and high quality kitchen tools.
In all that we do and as a partner we think big. At the same time we have our eyes open, looking for new and better solutions, as well as we aspire to inspire customers and end-users. We truly believe that enabling others to create and grow is the most rewarding you can achieve in life – as well as in business.
CREATE YOUR OWN MILL
1991
Company founded
International Design Enterprise A/S was founded in 1991 by Ken Muff Lassen. Later on the company name was changed to IDEAS, an abbreviation of the original full name.
Today IDEAS Denmark A/S owned by Kens 2 sons, Allan Muff and Kenneth Muff Lassen.
Ken continues to be a frequent visitor at our office in Copenhagen, sharing his ideas and inspiring the management.
Read about Kens background here
1994
CrushGrind® was brought to the market
CrushGrind® was brought to the market in 1994, as the original cermic mechanism™.
Read the full story of CrushGrind® here
1996
CrushGrind® Generation 2 was developed
Our second generation had improvements on the grinding experience. The ceramic cone of our first generation had a pentagon shape. The second generation had 3+3 teeth. This development refined the grinding experince.
2006
CrushGrind® Generation 3 was launched
The third generation of CrushGrind® was named Diamond. The shape of the ceramic cone had equilaty to the shape of a diamond. And with the third generation we increased the hardness of the ceramic parts.
2015
The CrushGrind® Collection was brought to the market
The CrushGrind® Collection was introduced to the market in 2015.
The CrushGrind® Collection consists of innovative and functional household products. We combine Nordic design aesthetics with functionality, innovation and high-quality.
Our products are durable and produced in materials that are responsibly sourced, promoting fair labor practises.
We wish to inspire consumers to be more creative in the kitchen, trying new recipes and adding variety to meals.
Each product is crafted with care and creativity to bring a touch of playfulness into the kitchen.
2017
CrushGrind® Generation 4 was introduced to the market
Generation 4 was developed in 2017 and was named Quadro. The shape of our Quadro ceramic cone seen from the top is a square, thus the name Quadro.
With Quadro technology we refined the grinding experience and improved the particle grinding size.
CrushGrind® Quadro is patented technology.
2025
CrushGrind® Generation 5
We are in the process of developing next generation of CrushGrind® mechanisms. Expected launch is 2025.
VALUES
THINK BIG
Right from our birth, and into the future too, we think, act and do business with an international mindset and approach – focusing on ideas, products and services that are scalable and suited for the global market space.
LEAVE NOTHING TO CHANCE
We find, that fortune always seems to favour the most thorough. So that is simply what we commit ourselves and each other to be, in all aspects of what we do.
ASPIRE TO INSPIRE
Being a true inspiration to others and igniting partners, customers, fans, end-users and each others creativity and growth is truly equally rewarding.
CURIOUS CREATORS
Curiosity never killed anyone. It rather makes sure, that we always look for new and better ways to do the stuff, that we do. Some even claim, that is how great inventions are made. We tend to agree. Stay curious and create.
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