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Designed to be more than just a pepper mill
We strive to create designs that put function first, but looking good doesn’t hurt either. It might even inspire you.
At the core of our brand is a desire to bring people closer. That’s why we decided to come closer too. Be more personal. Let people see more of who we are. We’ve realized that technology is not just an enabler – it’s an important part of our DNA.
We still want to crush boring food. Add spice and flavor to your life. Inspire you to live a more playful and colorful life. Full of flavor.
Get to know our history
Like many great stories, ours begins with a man and an idea. Ken Muff Lassen (our founding father) built a successful career in the Danish furniture industry, even leading IKEA in Denmark.
But as IKEA grew, Ken found himself more distanced from the products he was passionate about. Wanting to stay hands-on, he left IKEA to pursue something new.
Ken had always dreamed of creating a small, everyday product that could be sold in millions. One day, he came across an old ceramic grinder.
Most grinders at the time were made of steel, plastic, but the ceramic grinder caught his attention. After testing it with various spices, Ken realised it could grind anything – pepper, salt, dried spices and herbs. He knew he was onto something big. He spent nearly a year finding the right ceramic material in Japan and developed what we now know as Crushgrind® a high-quality ceramic grinding mechanism. Ken’s passion for spices and great design kept him going, even when breaking into the market was tough.
After years of perseverance, Tupperware and WMF became key clients, propelling Crushgrind® into homes around the world. Today, over 80 million grinders have been sold, and the company remains committed to quality and innovation, now led by Ken’s second generation.
Get to know our history
Like many great stories, ours begins with a man and an idea. Ken Muff Lassen (our founding father) built a successful career in the Danish furniture industry, even leading IKEA in Denmark.
But as IKEA grew, Ken found himself more distanced from the products he was passionate about. Wanting to stay hands-on, he left IKEA to pursue something new.
Ken had always dreamed of creating a small, everyday product that could be sold in millions. One day, he came across an old ceramic grinder.
Most grinders at the time were made of steel, plastic, but the ceramic grinder caught his attention. After testing it with various spices, Ken realised it could grind anything – pepper, salt, dried spices and herbs. He knew he was onto something big. He spent nearly a year finding the right ceramic material in Japan and developed what we now know as Crushgrind® a high-quality ceramic grinding mechanism. Ken’s passion for spices and great design kept him going, even when breaking into the market was tough.
After years of perseverance, Tupperware and WMF became key clients, propelling Crushgrind® into homes around the world. Today, over 80 million grinders have been sold, and the company remains committed to quality and innovation, now led by Ken’s second generation.
Our founder
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