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Designed to be more than just a pepper mill
We strive to create designs that put function first, but looking good doesn’t hurt either. It might even inspire you.
At the core of our brand is a desire to bring people closer. That’s why we decided to come closer too. Be more personal. Let people see more of who we are. We’ve realized that technology is not just an enabler – it’s an important part of our DNA.
We still want to crush boring food. Add spice and flavor to your life. Inspire you to live a more playful and colorful life. Full of flavor.
It all started with a man and an idea
Like many good stories, ours begins with a man and an idea. Ken Muff Lassen – our founder – built a successful career in the Danish furniture industry and even helped bring IKEA to Denmark. But as IKEA grew, Ken found himself drifting further away from the products he truly cared about.
He wanted to get back to being hands-on. So, he left IKEA and set out to create something new. Something smaller. Something that could make everyday life better – and reach millions.
One day, he came across an old ceramic grinder. Back then, most grinders were made of steel or plastic, but this one stood out. Ken started testing it with all kinds of spices – pepper, salt, dried herbs – and discovered that the ceramic grinder could handle it all. He knew he was onto something.
He spent nearly a year sourcing the right ceramic material in Japan and developing what we now know as Crushgrind® – a high-quality ceramic grinder built to last.
Breaking into the market wasn’t easy, but Ken stuck with it – driven by his passion for great flavour and great design. Eventually, big names like Tupperware and WMF came on board. And the rest? That’s tasty history.
Today, more than 80 million grinders with Crushgrind® mechanisms have been sold around the world. And the company? Still fueled by the same passion – now led by the next generation.
It all started with a man and an idea
Like many good stories, ours begins with a man and an idea. Ken Muff Lassen – our founder – built a successful career in the Danish furniture industry and even helped bring IKEA to Denmark. But as IKEA grew, Ken found himself drifting further away from the products he truly cared about.
He wanted to get back to being hands-on. So, he left IKEA and set out to create something new. Something smaller. Something that could make everyday life better – and reach millions.
One day, he came across an old ceramic grinder. Back then, most grinders were made of steel or plastic, but this one stood out. Ken started testing it with all kinds of spices – pepper, salt, dried herbs – and discovered that the ceramic grinder could handle it all. He knew he was onto something.
He spent nearly a year sourcing the right ceramic material in Japan and developing what we now know as Crushgrind® – a high-quality ceramic grinder built to last.
Breaking into the market wasn’t easy, but Ken stuck with it – driven by his passion for great flavour and great design. Eventually, big names like Tupperware and WMF came on board. And the rest? That’s tasty history.
Today, more than 80 million grinders with Crushgrind® mechanisms have been sold around the world. And the company? Still fueled by the same passion – now led by the next generation.
Our founder
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